Service · paid media

Paid pointed at where you actually sell.

National targeting wastes most of a regional brand's budget. We run always-on Meta and Google campaigns geo-targeted around the specific markets, neighbourhoods and retail clusters where your product is available and your buyer is standing.

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How it works

The way this actually runs.

01

Map the catchments

Where the product is stocked, where the buyer lives, and which clusters are worth concentrating spend around.

02

Run always-on

Awareness, consideration and retargeting running continuously rather than in campaign bursts.

03

Optimise on real signal

Spend moves toward the areas and creatives producing enquiries, reviewed every cycle.


What we run

Concretely, this.

Meta campaigns — awareness, consideration, retargeting and promotions
Google search and demand-generation with regional targeting
Local-intent search around retail catchments
Creative produced alongside the organic plan rather than separately
Monthly reporting on CTR, CPC, CPM and what converted

Media spend is billed at actuals and never marked up. The retainer covers running the campaigns, not a percentage of your budget.


Questions

Asked before every engagement.


Also part of an engagement

Tell us what you sell. We'll tell you what we'd do.

Twenty minutes, no deck. If we are the wrong fit we will say so on the call and point you somewhere better.

Book a 20-min call