Service · BTL activationNo software does this

The part that happens off the screen.

Someone has to stand in the aisle and hand your product to a customer. No software does that, which is exactly why it works — and why almost every AI marketing tool competing with us simply cannot offer it.

Book a 20-min call

photo · awaiting asset

BTL — sampling drive

A sampling table in a store aisle. Documentary realism, Indian tier-2 retail, natural light — not stock-photo gloss. Our most defensible service has no visual anywhere on the site.

Drop btl-sampling.jpg into public/media/ · 2400×1600

photo · awaiting asset

BTL — in-store demo

A promoter-led product demo in-store.

Drop btl-instore.jpg into public/media/ · 2400×1600


How it works

The way this actually runs.

01

Pick the catchments

The neighbourhoods, stores and clusters where your product is actually available and your buyer actually shops.

02

Run a monthly cycle

Activation days rotate across priority areas rather than firing once and stopping.

03

Tie it back to the digital

Geo-targeted campaigns run around the same catchments in the same weeks, so the two reinforce each other.


What we run

Concretely, this.

Sampling drives in stores and high-footfall locations
Promoter-led in-store product demonstrations
In-store standees and point-of-sale visibility
Outdoor activations at local events and neighbourhood clusters
Bus-back advertising and auto-rickshaw branding for city-level presence
Dealer and distributor trade marketing support

Activation investment depends on format, city and scale, and is scoped and quoted once specific activations are confirmed.


Questions

Asked before every engagement.


Also part of an engagement

Tell us what you sell. We'll tell you what we'd do.

Twenty minutes, no deck. If we are the wrong fit we will say so on the call and point you somewhere better.

Book a 20-min call