Do I need a shoot at all?

Less often than you would think, and more often than a pure software vendor will admit. A jewellery brand needs real product photography; a services business frequently does not.

Who owns the footage?

You do — raw and edited. It stays yours if we stop working together.

How often do you shoot?

Typically a periodic shoot that stocks the content engine for months, rather than a monthly production cycle.

Service · production

Somebody still has to make the thing.

Generated creative covers a great deal, but not a product shoot, a facility film or a founder interview. Our team produces the assets that need producing, and Gravity handles the volume around them.

Book a 20-min call

How it works

The way this actually runs.

Work out what needs shooting

What genuinely requires a camera, versus what can be produced without one.

Produce it

Product and facility photography, brand films, leadership and culture video, shot to a plan rather than ad hoc.

Feed the system

Everything produced becomes a brand asset the content engine draws on for months afterwards.

What we run

Concretely, this.

Product and catalogue photography

Brand films, product stories and facility films

Leadership, culture and founder-led video

Carousels, static creative, explainers and copy

Short-form video for reels and Shorts

Questions

Asked before every engagement.

Also part of an engagement

Tell us what you sell. We'll tell you what we'd do.

Twenty minutes, no deck. If we are the wrong fit we will say so on the call and point you somewhere better.