Do you find the creators for me?

Sourcing and coordination are part of the managed service. On the self-serve product you manage the roster yourself, with the tooling to do it properly.

Who pays the creators?

Creator fees are billed at actuals and are separate from the retainer — never marked up, never absorbed silently.

Can creators see my whole account?

No. Creators get a portal scoped to their own collaborations and submissions.

Gravity · creators

Creator collaborations, run properly.

Regional creators are the most under-used channel available to an Indian brand, and the most chaotic to manage — a spreadsheet of names, a WhatsApp group and a lot of chasing. Gravity runs the whole thing: creator list, collaboration briefs, submissions, approvals and performance.

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Gravity — influencer portal

Creator list, collaborations or submission review. An entire shipped module with no page on the site today.

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How it works

Three steps, start to finish.

Build the creator list

Regional micro and nano creators whose audience actually overlaps with your buyer, with their own profiles and history.

Run collaborations

Brief them, track what was agreed, and let them submit work through their own portal instead of over WhatsApp.

Review and measure

Approve submissions before they publish, then see what each creator actually delivered.

What you get

Concretely, this.

A managed creator roster rather than a spreadsheet

Collaboration briefs with what was agreed recorded against them

A creator-facing portal for submitting work

Submission review before anything goes live

Per-creator performance, so you know who to work with again

Questions

The ones people actually ask.

Also in Gravity

Give it a URL. See what it makes of you.

Seven days free, no card. If it is not writing something worth publishing by day two, nothing is lost.