How long does it take?

About a minute from pasting the URL to reading the strategy. There is no onboarding call unless you want one.

What if the strategy is wrong?

Edit it. It is a document, not a locked configuration — and everything downstream, including the monthly plan, rebuilds against your version.

What if my website is thin or out of date?

Then it will be working from thin information, and the strategy will show that. You can add context directly, and Gravity keeps refining as it sees what actually performs.

Gravity · strategy

It starts by reading your website.

Most tools ask you to fill in a brief. Gravity starts from your URL: it works out how you talk, who buys from you, which channels are worth your time, and who you are actually competing against — then writes the strategy everything else runs from.

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Gravity — strategy output

What Gravity produces after reading a URL: tone, ICP, competitors, channel plan. This is the hero promise, evidenced.

Drop gravity-strategy.png into public/media/ · 2880×1800

How it works

Three steps, start to finish.

Give it a URL

No brief to write, no onboarding call to sit through. Your website already contains most of what a strategist would ask you for.

It reads the brand

Tone of voice, what you sell, who buys it, the language they use, and the three or four businesses competing for the same customer.

It writes the strategy

Positioning, content pillars, channel priorities and posting cadence — a document you can read, argue with and edit.

What you get

Concretely, this.

A written strategy document, not a settings page

Your ideal customer profile, in plain language

Channel recommendations based on what you sell and to whom

The competitors worth watching, identified automatically

Content pillars that the monthly plan is then built against

Questions

The ones people actually ask.

Also in Gravity

Give it a URL. See what it makes of you.

Seven days free, no card. If it is not writing something worth publishing by day two, nothing is lost.