A launch is not a single post.
A new collection, a festival offer, a store opening — these need a run of content that builds, not one post that disappears. Campaigns group the whole sequence, across formats and platforms, against one objective and one date.
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Gravity — campaign builder
The campaign view. Currently unmarketed entirely — no page mentions campaigns exist.
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Three steps, start to finish.
Set the objective and the date
What is launching, when it lands, and what the campaign is for — awareness, footfall, enquiries or sales.
The sequence gets built
A run of posts, carousels and reels that builds toward the date rather than repeating the same message.
It runs and reports
The campaign publishes on schedule and reports as a unit, so you can see what the campaign did rather than what individual posts did.
Concretely, this.
The ones people actually ask.
Give it a URL. See what it makes of you.
Seven days free, no card. If it is not writing something worth publishing by day two, nothing is lost.
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